Analytical solution for FMCG
ATK
Sectoral
FMCG
Confirmation of ATK's retail expertise from Qlik:
Platforms:
Solution Functionality:
Combined analysis of direct sales to retail chains and dynamics of shipments to distributors, distributor sales and distributor warehouse balances; Analysis of fulfillment of shipment plan and sales plan in money and number of packages; Distributed distribution index; Cluster analysis of distributor performance by availability of recommended assortment, sales volume and share of business; Sales distribution ratings by distributor, region, brand, product; Analysis of turnover and average speed of product sales; Absolute and relative sales growth rates for each region, brand, product, distributor, division; Analysis of sales structure by brand in terms of packaging, weight.
Sales analysis (sell-in, sell-out)
Reports on comparison of competitive brands and products, with the ability to flexibly change the parameters of the competitive environment definition (based on Nielsen and GfK data); Dynamics of ratings relative to the market for a given competitive environment (ratings of manufacturers in the region; ratings of regions by brand, product or product group; ratings of products in the region); Market share by brand, product, product group, and region; Product penetration index to the market; Evolution Index: growth in relation to the market.
Market share analysis: retail audit
Monitoring chains' compliance with merchandising standards; Influence of branded equipment on sales volume; Impact on sales volume of promotions, tastings, special offers, discounts; Competitive analysis of competitors' merchandising; Analysis of "golden shelf" in relation to competitors (price, share, representation, listing).
Point-of-Sale analytics
Analytics by on-trade and off-trade channels; Number, frequency and multiplicity of visits of sales representatives; Coefficient of visits plan fulfillment, targeting tasks; Calculation of complex KPIs of visits coverage based on CRM data, sales dynamics, sales plan fulfillment, dynamics and market shares in a particular region by brand and product; Checking the quality of CRM filling and the reality of visits.
Analytical CRM
Operating Profit in the context of brands, products, product groups; Dynamics and efficiency of expenditures on marketing activities in the context of brands, products, divisions, plan and actual budget; Analysis of receivables and payables of counterparties; Control of budget execution at any moment of time with the help of plan-fact analysis (taking into account budget adjustments); Detailed Profit & Loss (P&L) report in waterfall format, with the ability to fall into any section, subsection or item of the P&L for further analysis.
Analysis of finances
Evaluate the customer value of products; Supporting the planning of promotional and sales strategies; Analyzing the promoted product/brand in relation to the trend; Analyzing factors affecting sales plan execution to decide on allocation of marketing resources in a specific territory; Evaluating the effectiveness of marketing activities and channels.
Marketing Analysis
Screenshots of the solution:
Implementation results:
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Operational and transparent control of KPIs and increased efficiency of analysts' work;
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Improved quality of planning, more efficient management of financial flows and execution of plans and budget;
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Reduction of costs through harmonization of demand, production, supply and stock of distributors, more efficient management of receivables and payables;
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Increased efficiency of marketing campaigns and channels through detailed analysis of incentive campaigns and their impact on sales in each specific region;
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Increased transparency of sales representatives' work due to analytical CRM;
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Increased efficiency of work with retail chains due to strict control of merchandising standards, shelf share, competitors' merchandising.
CANON
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65+ QlikView users
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11 data sources
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Financial and commercial reporting time reduced by 5.3 times, 4 FTEs optimized
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Volkswagen Group Russia
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80+ users of Qlik Sense analytics
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Up to 50% of working time freed up for employees of departments that implemented Qlik Sense (~80 people)
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HEINZ
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80+ users of QlikView analytics
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Implementation of basic business analysis functionality in sales and finance
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Identification of problem areas and trends, increasing developer productivity by 88%.
Solution News
RESULTS OF THE SYSLINK AND ATC CONFERENCE ON DISTRIBUTOR AUTOMATION
+7 (495) 134-32-92
consult@atkcg.ru
Russia, 121467, Moscow,
Istrinskaya str. 4, Office 1
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