Sales Analysis - ATK Consulting Group
ATK
Cross-industry
Sales Analysis
Acknowledgment of ATK's expertise:
Platforms:
Solution Functionality:
Combining sales data from various sources: cash register systems, ERP systems, warehouse management systems, visitor counters, discount card data, data on marketing campaigns, data from research agencies on market volume, etc.; Comparison of actual sales with planned indicators, with sales data of previous periods (with any necessary detail - hour, day, week, month, quarter, year); Complex like-for-like (L4L) analysis by stores, divisions, customers (new and lost), sales volume, managers, etc..; Detailed metrics and variances from the previous year or any period to SKU, deal, division, manager, supplier, brand, etc.; Analysis of sales funnel ratios; Analyzing the performance of sales managers/salespeople/cashiers; Analyzing the market share of a company, a specific product; Evolution Index: growth in relation to the market
Sales monitoring and planning
ABC-classification of customers by sales volume, gross profit; RFM-segmentation of clients; Segmentation according to the "Risk-Potential" model; Comprehensive customer rating based on key indicators (profitability, discount, deferral)
Analysis of client portfolio
Number of buyers and number of new buyers for the period; Number of missed deals for the period; Number of lost and repeat customers per period; Ratings of sales managers by volume
Analyzing the efficiency of sales managers
Combined analysis of the dynamics of shipments to distributors, distributor sales and distributor warehouse balances to forecast sales for future periods; Analyze secondary sales using the Risk-Potential model; Effective monitoring of sales team performance