ATK's geo analytics solution
ATK
Cross-industry
Geoanalytics
Platforms:
Solution Functionality:
visual analytics on sales/margin/profit by territory, region, city, outlet, etc.
KPI analysis on the map
density of customers who order on-line or by catalogs (down to the city district and even to the house), allows to optimize the distribution of catalogs and advertising materials down to the house - after all, it is obvious on the map in which houses they order a lot, and in which houses they almost never order
Sales Heatmap
display of own and competitors' stores on the map, with additional information on own stores (sq.m., sales, tradeability, average check, etc.).
Competitive analysis on the map
Demographic and social analysis of cities/districts
visual analysis of delivery flows from the distribution center/warehouse to stores. Allows you to quickly identify discrepancies and inefficient deliveries
Analysis of logistics flows on the map
convenient visualization of analytics for financial controlling and optimization of logistics costs in accordance with the dynamics and potential of stores
Cross-analytics on store delivery costs and store profitability
KPI analysis by display zones, allows to increase the efficiency of shelf planning and analyze the indicators in the format of a planogram familiar to a merchandising manager.
Planogram with KPIs
reduces missed drug sales by identifying bottlenecks: pharmacies that are close to the target hospitals and have low or zero stock of drugs
Drug stock analytics in pharmacies
Combined analysis of CRM data on time and points where the representative marked his/her marketing activities with cell phone tracking data allows to control actual fulfillment of activities declared by the employee
Monitor and evaluate the actions of medical and sales representatives on the map
Screenshots of the solution:
Implementation results:
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Save time on analyzing the reasons for high/low geo-dependent KPIs
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Geo analytics provides additional content for data
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Saves time on analytical information perception
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Supply chain optimization - flow map can quickly identify inconsistencies and inefficient deliveries
Chiesi
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GeoQlik interactive geoanalytics in QlikView
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Reducing missed sales by tracking pharmacy inventory near target healthcare facilities
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Improving the quality of marketing activities through effective monitoring on a map
Club pollen
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Interactive geo-analytics Qlik Sense "Dust.Traffic" embedded on the site
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3 days for geovisualization development and embedding on the site
+7 (495) 134-32-92
consult@atkcg.ru
Russia, 121467, Moscow,
Istrinskaya str. 4, Office 1
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