Solution:

The QlikView system in Campina integrates a large amount of data on sales, finance, warehouses, etc. Therefore, it is used in the daily work of departments: sales, finance, planning and supply, warehouse logistics, as well as by all regional managers in Russia and the CIS.

The most popular reports:

Reports on fulfillment of sales plans,
Analysis of sales and warehouse by focus, basic products and novelties,
KPI analysis of regional managers,
KPI analysis of distributors,
Control of distributors' marketing bonuses,
Stock analysis at own and distributors' warehouses (including reserve and quarantine),
Consolidated version analysis of budgets for sales and promotional activities.
BI-system became an element of support for effective budgeting. Analysis of sales and promotional activity budgets in comparison with previous versions of the budget and its actual implementation allows to make the most viable versions of the budget. The BI-system implements plan-fact analysis and consolidates budget scenarios. QlikView performs the function of not only budgeting, but also the system of support of the actual assortment matrix
 

An important component is the independent support of work and development of the BI-system QlikView by users after the training course and their quick adaptation to work with the system.

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The application includes an innovative logic - “Matryoshka”, which intuitively leads the user from the most general picture of the business to detailed reports designed for different levels of business decision-making.